The Guardian Sells U.K.'s Oldest Sunday Paper to a Media Start-Up
The Observer Sale Sparks Concerns Among Journalists #
The Observer, a British Sunday newspaper with over two centuries of history, is set to be sold to the digital media start-up, Tortoise Media. This decision was made against the backdrop of staff protests at The Observer and its sister publication, amid debates about the implications for their journalism. The agreement was reached in principle by the parent company and its trust, with the final signing expected shortly.
The announcement of the proposed sale came after journalists from both publications engaged in a 48-hour strike, citing concerns that the deal was rushed and risky. Although the sale price remains undisclosed, it is confirmed that a significant investment from a trust, valued at £1.3 billion ($1.7 billion), would be directed into Tortoise Media, making it one of the company’s largest shareholders. The trust also secured a role in shaping the editorial direction and management.
The unexpected revelation of the sale in September, to a company six years old with no recorded profit, has left journalists anxious about The Observer’s future. Efforts were made to include staff input on editorial matters post-sale. In response to the unrest, journalists staged their first newsroom strike in over 50 years in an effort to delay the proceedings.
The proposal faced further backlash from former editors and notable public figures in Britain. Leaders expressed their understanding of the unease among staff but reiterated confidence in this path forward.
Tortoise Media was founded in 2018 and is known for emphasizing investigative reporting over breaking news. It plans to merge with The Observer into a unified newsroom while introducing a paywall for online content and continuing print editions on Sundays. “We are honored and excited at the prospect of working together to renew The Observer, a name that represents the best of liberal, pioneering journalism.”